Packaging Innovations is joining forces with FestiwalMarketingu.pl & FestiwalDruku.pl
Targi in Krakow - one of the largest fair organizers in Poland and OOH magazine - the organizer of FestiwalMarketingu.pl, the largest advertising and printing industry fair organized in the second half of 2020, a leader in the trade press sector devoted to broadly understood advertising , join forces to prepare Poland, an event for sales and marketing departments.
The cooperation of two large players on the event market will result in the merger of the 13th International Packaging Fair Packaging Innovations with the 13th edition of the Advertising and Printing Fair FestiwalMarketingu.pl / FestiwalDruku.pl and accompanying additional events. The events will take place on September 15-16, 2021 at EXPO XXI Warsaw.
There has never been such an event in Poland before. It will be the largest event where, among others, advertising representatives with traders, purchasing department employees and technologists. Participation in the fair will be a fantastic opportunity to look at the entire life cycle of a product, from its creation, packaging and choice of means of communication. The line between the role of the seller and the marketer is slowly blurring. This is due to the challenges facing the industry. Increasing competition, time pressure, new channels of reaching - all this means that you can not be left behind even for a moment. Currently, a trader must be an effective negotiator and have extensive knowledge in the field of Public Relations.Upcoming events will give an answer on how to effectively combine these roles, what choices to make in order to get the greatest profit.
Initially, the Packaging Innovations Fair was planned for June. - We do not hide that the decision to change the date was influenced by talks with our Partner. As it quickly turned out, we have similar visions of the development of events, the overarching goal of which is to respond to the needs of our clients. The world of marketing and sales is inextricably linked. They're an ideal couple who don't always agree, but ultimately can't live without each other. With our exhibitors and guests in mind, this year we decided to combine both events to make it easier for companies to participate in industry meetings. The synergy of events will allow you to save time and money - emphasizes Ewa Woch, Vice President of Targi w Krakowie .
- We have been cooperating with Packaging Innovations for years. The possibility of organizing our events at the same time gives wide opportunities for those who are looking for inspiration from the world of marketing, printing and packaging. Last year's experience in organizing safe fairs will be a great asset - adds Robert Załupski, general director of OOH magazine .