Frequency success of 8th International Packaging Trade Fair Packaging Innovations.
'This is the best event in Poland when it comes to packaging and we couldn't possibly miss it (…),' said Robert Baczmaga, a visitor from the company Delphi Błonie. 'Consumer awareness is increasing and with it expectations are growing. We need to meet them, and we will find the inspiration for any changes right here at the Packaging Innovations Trade Fair.'
During the last event, which took place on 12-13 April at the EXPO XXI in Warsaw, two hundred exhibitors, amongst them leading companies from Poland and abroad, including Germany, Italy, Great Britain, Spain, the Czech Republic, Ukraine and Lithuania, presented their wares. There was so much interest in taking part in the Trade Fair that, for the first time ever, the organisers of the event decided to open an additional exhibition hall.
'This event has established itself over several years now, resulting in a huge number of visitors who are business-like, know why they are there and what questions to ask,' said Bolesław Jasinowicz of the Fano company. 'We value our participation at the Packaging Innovations Trade Fair and we are pleased that it is growing by the year.'
Business contacts and know-how
In the opinion of experts at the Trade Fair, retail shelves in Poland are changing in an unusually dynamic way and brands should keep up with these changes. That is why the undeniable benefit of this event, organised by the company Targi w Krakowie, is the rich accompanying programme covering, amongst others, two workshop zones in which talks and workshops are run parallel to each other.
'I suggested to the audience at my talk that they should consider packaging not only from the point of view of graphic design, but also from the point of view of its functionality. I asked them to think in terms of challenges, to review their shelves and the approach of their staff in shops. All of this is so that the final effect mirrors the brand manager's vision' said Robert Lis from DS Smith, during his talk Packaging in the mixed market: 9 ways to increase sales.
It is worth mentioning that Grzegorz Piwnicki (aka Forin), one of the most famous designers of record covers in Poland, was amongst this year's special guests.
Supporting Polish Talent!
During the Trade Fair not only exhibitors, but also the most gifted up-and-coming designers of the next generation had the opportunity to present their ideas for unusual packaging.
As part of the Student Zone a competition was held for the best designs. The Professional Jury chose the following winners:
1st place – Agnieszka Dudzińska, for her design 'Pucius', which enables the re-using of shoe packaging
2nd place – Aleksandra Gos, for 'Hang On – take away soap', in other words a packaging design for travel soap that, once opened, becomes a hanging soap dish
3rd place – Daria Kondracka, for 'FLIK', in other words sales packaging for footwear that can be transformed to enable the contents to be transported.
Before the start of the Trade Fair, Internet users had the opportunity to vote in the competition and these are their choices:
1st place – 'TOSTER' by Julia Rekowska, a student at the University of Technology and Nature (Uniwersytet Technologiczno-Przyrodniczy) in Bydgoszcz
2nd place - 'Hang On – take away soap' by Aleksandra Gos, a student at the Art Academy Akademia Sztuk Pięknych) in Warsaw
3rd place – 'Packaging for Strawberries' by Irena Rosiak, a student at the University of Technology and Nature (Uniwersytet Technologiczno-Przyrodniczy) in Bydgoszcz
By participating in the Trade Fair our youngest designers have the opportunity to show off their talents and make a mark in the industry.
From the most famous to the most innovative packaging
The highlight of the eighth edition of the Trade Fair was undoubtedly the display of an original work by Andy Warhol – the legendary Campbell's tin, considered the most famous packaging in the world. A certified print dated 1969, signed by the artist and stamped number 112 (of a print run of 250) and measuring 89 x 58.42 cm was displayed at the EXPO XXI in Warsaw. Its auction price around the world varies from seventy to one hundred thousand euros. The work undeniably raised the prestige of the event, arousing a huge level of interest amongst the participants.
An invitation for next year!
The organisers of the Trade Fair are already inviting people to the ninth edition of the Trade Fair, which takes place on 4-5 April 2017 at the EXPO XXI Warsaw.
'We are extremely proud of the direction and pace of development of the International Packaging Innovations Trade Fair,' says Ewa Woch, vice-chairperson of Targi w Krakowie, organisers of the International Packaging Innovations Trade Fair. 'Thanks to the fact that Targi w Krakowie bought out easyFairs Poland, we can use the wealth of experience of both companies to improve the satisfaction levels of our clients participating at the Trade Fair. I can sum up the Packaging Innovations Trade Fair with the following: we had record-breaking numbers of visitors, a high participation level of Polish and foreign companies, and we worked with the biggest brand names in Poland and with highly-regarded experts in the field.'